Testuj.pl 

Date

November 2017 - March 2018

Area

Prototyping, Webdesign, UI Guidelines

Challenge

- Refresh website to reflect company’s new personality
- Improve usability to make order process easier
- Design basics of visual language that will help increasing brand awareness
- Create design system that can be adapted to other projects 

Why?

After introductional interview with the Testuj.pl company
we've been able to highlight main 3 reasons why company needs website redesign.

How?

After resarch phase we focused on improving following areas:

•  Introduce better visual hierarchy
• Change visual language by adding bold colours and illustrations
• Redesign order process

Color palette

Illustrations

Proposed solution

Redesigned homepage

Order process

Course sign up 

Payment method

Credit card details

And much more

Based on proposed visual language I consistently created other pages

Enough?

Ok. So let's see some results of the redesign after few months

Engagement

• Increased number of sign ups for courses
• Increased time spent on the website
• Increased number of visitors

UI feedback

• Less time needed to find crucial informations
• Less questions about course dates thanks to cleaner UI

Order process

 After adoption period - quit rate is insignificant

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